Staging is the art and science of making a house more inviting and appealing to potential buyers. Staging can be as simple as moving a few pieces of furniture and de-cluttering. Or it might also involve basic changes such as painting, replacing carpeting and updating lighting fixtures.
First impressions are critical and that opinion – good or bad – is formulated within 15-90 seconds of entering a house.
When you get ready to place a home on the market for sale, it becomes a product, just like any product on the shelves at your local store. It has features and benefits, pluses and minuses, and there are other products to compete with. To gain an edge in your marketplace, you must be priced right and look better than the competition.
It sends the message of a well-cared-for home. By creating a series of first impressions, and showcasing your home’s best features, the buyer connects emotionally and is able to visualize living there.
Staging is to place the home in the best showcase condition, so it sells at the best possible price in the shortest possible time. The feeling to convey is de-personalized and de-cluttered, so the potential buyer can see the house and its features, not the current homeowner’s “stuff,” the best view of each room, the best traffic pattern through the home and the best curb appeal.
If you are not comfortable with or do not feel qualified to stage your home yourself, you can hire a staging professional to assist. They will assess the overall impression a potential buyer may have of the home. They can also bring in furniture and décor from their own inventory to help stage the home.